Experiment Design

How to create fast iterative learning loops

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In a nutshell

Experimentation sits at the heart of your organisation’s growth and it is critical to have the capability to design targeted experiments with clear metrics that lead to action. 

Experiments can be designed and applied to any level or challenge within a business from more effective team meetings all the way to breakthrough innovations.

The skill is in targeting your experiments where you can have the most impact, learn the most about your challenge and make decisions to continually maintain positive momentum.

With uncertainty now being a constant, the need to continually test, learn and then respond accordingly is an essential leadership quality.

In this 3 hr session we will:
  • The difference between an idea and an experiment and why this matters
  • A practical tool to identify where to experiment and a replicable framework to design them
  • The skills and discipline required to make experiments effective
What impact can this have for our team
  • The ability to turn data into action
  • Streamlined decision making
  • Embedded culture of continuous learning and a growth mindset


Ian Forshew (he/him)
Coach, leadership expert, facilitator, innovation guide. Lean startup expert.
Carlo Risi (he/him)
Leadership, future thinking, strategy execution, decision-making, team coach, facilitation
Nicola Skorko (she/her)
ICF accredited executive leadership coach, team coaching, creative facilitator and neuroscience expert.
Ben Foulkes (he/him)
Leadership, facilitator, innovation and strategy consulting
Phil Corke (he/him)
Purposeful Leadership, Innovation, Resilience, Agility, Experimentation, Mentoring, Executive Facilitation
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